Experience ecosystems and organisations are one and the same
All organisations offering digital products and services have to solve ecosystem challenges, every day. That’s because digital experiences depend on an ecosystem of underlying processes, people and technology working together. Most ecosystems are messy, having grown organically over time, with different departments owning each part while having different goals and motivations. Yet before an organisation can improve, replace or introduce a new experience, how it plugs into the ecosystem and how it will ultimately change it must be understood.